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7 Tips to Writing Better Property Names

When it comes to, your property name is more important than you think. Having a great property name can help you stand out from the crowd and attract more guests.

But how do you write a property name that really sells?

In this post, I’m going to give you 7 tips on how to write the best property names that will help you attract more guests and increase your bookings. Whether you’re a seasoned host or just starting out, these tips will help you create a property name that will make your property unforgettable.

1. Avoid using abbreviations

To attract potential guests, steer clear of abbreviations as they might confound your target audience and prevent them from booking your property. While it’s beneficial to have a name like ‘2BR + 2BD Apartment’ to differentiate among your rooms or multiple properties, it might have an off-putting effect.

2. Avoid the use of emojis and symbols

Emojis and symbols should be avoided to maintain your property’s credibility, trustworthiness, and professionalism. It’s best to avoid using exclamation marks and capital letters even if they look attractive or lovely since they include unnecessary additions that may impede someone from booking.

3. Avoid being too generic

Your property’s name should be specific to showcase what it’s about, where it’s situated, and what it provides. A name like ‘London Apartments’ will most likely be overlooked or confused with another property. A distinct name that sets your property apart from the crowd always works best.

4. Use standard spellings

Using modern hotel names such as ‘Hotel 4U’ may not be significant to an global audience and may become outdated. It’s also possible that they’ll be misspelt or forgotten. As a result, searches for your property may be missed, and guests will likely book elsewhere.

5. Keep it short and unique

Keep your title short and memorable since short, unique names are immediately more unforgettable. Names like ‘Capital Apartments’ or ‘Andril Cottages’ are better remembered than ‘Apartment in central London with park view, balcony, and free WiFi.’ Highlight your property’s capabilities in your photos and explanation, not in your name.

6. Do add your property’s location or size

Adding your location or size can be highly beneficial as it provides relevant details to your property’s name, making it easier for travellers to find the right property for their demands.

7. Stay fact-based

Stay objective in providing information instead of overselling or overhyping, as it can arouse suspicion in a customer. Avoid using subjective adjectives like ‘Beautiful Apartment in Edinburgh’ or ‘Superwonderful Cottage.’ Keeping your details succinct and unbiased can appeal to a larger number of travellers.


By following these 7 tips, you can increase your visibility on and attract more guests to your property. Remember to keep your property name unique and easy for guests to remember.

If you have any questions or need further assistance, be sure to check out the Partner Hub for more resources. Thank you for reading, and best of luck in your property rental journey!


Frequently asked questions

Can I change my property name after creating the listing?

Yes, you have the flexibility to update your property name through the extranet under. However, keep in mind that frequent changes may affect your ranking and visibility in search results.

How can I optimize my property name for better SEO on

To optimize your property name for search engines like Google within the SERPs (Search Engine Results Pages), focus on using relevant keywords that describe your unique selling points or location accurately. This helps increase organic visibility and attract more potential guests to your property listing.

Is it allowed to include promotional terms or discounts in my property name?

Promotional terms or discounts are generally not recommended as part of your property name on These should be highlighted separately in your special offers or promotions section to provide accurate information to potential guests.

Can I use special characters or emojis in my property name?

No, discourages the use of special characters, symbols, or emojis in property names. Stick to plain text and avoid anything that could potentially confuse or mislead guests.

How long should my property name be?

According to’s guidelines, property names should not exceed 50 characters (including spaces). Keeping it concise and focused helps users quickly understand what your property offers.

Oliver P. Harrison

As short-term rental enthusiast for over ten years, I decided to create OwnerBoost. I wanted to share knowledge and experience with other hosts who are eager to grow their businesses. My passion for the industry has driven me to help others in the community succeed and thrive as well.